Poetic Licence Shoes

Durham creative powerhouse The Republik engaged Thirdparty Labs to help them realize their vision for a new site for Poetic Licence, a UK shoe manufacturer. The Republik imagined a Flash based e-Commerce site that could be completely customized by the user. We worked with operatives at The Republik to develop a site that allows users to choose backgrounds, graphic accents, even the Poetic Licence logo that they like, as well as "magnetic poetry" that can be used to create endless variations of messages. The catalog itself is integrated into the customizable site, shoes can be dragged around the site and resized, then added to the customer's cart.

All aspects of the site are managed by a custom CMS built with our Carbon Content Management Toolkit. The CMS communicates with Poetic Licence's ProStores e-Commerce engine using the ProStores XML Transaction Engine.

Communication Arts featured Poetic Licence as the Webpick of the Day on April 7, 2008. Poetic Licence has also been featured in HOW magazine and Creativity magazine.